Technology has enabled the apparel decorating industry to explore opportunities that were previously unavailable. Today’s decorators push the boundaries in order to create apparel that tells brand stories, has a unique look, and allows the end user to stand out from the basic.
But what are some design trends that are currently not getting enough attention? We asked some folks at the FESPA 2026 trade show in Barcelona what they think. Shoutout to the following industry insiders for offering their thoughts:
- Dimple Patel, chief product officer and head of global marketing, Sawgrass
- Josh Ellsworth, CRO, STAHLS’
- Tali Degani, Kornit Digital
- Tamás Szamalovits, managing director Europe, M&R Printing Equipment
- Pedro Mendes, CEO, Meamstyle
- Charlie Saunders, CEO, Tidy Merch
Watch this video on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
