Key Takeaways
• A Counselor analysis found entrepreneurs wore company-branded apparel in 48.4% of Shark Tank pitches that earned an investment.
• Logoed apparel has become more common over time, rising from about 25% of contestants in season one to more than half in recent seasons.
• Since season 12, every pitch that secured more than $1 million featured entrepreneurs wearing branded apparel.
Promotional products play a bigger role in ABC’s reality show Shark Tank than one might think.
Sure, there have been many products pitched on the show that have ended up in the industry one way or another: Supplier Quikflip Apparel (asi/89364) appeared on Shark Tank in 2019. Echo Valley Meats (asi/51576) entered the promo industry a few years after accepting an investment from Mark Cuban. Counselor Top 40 supplier Koozie Group (asi/40480) has added Shark Tank-backed products AquaVault and FOAM to its product lineup. And that’s just to name a few.
The Sharks themselves have also swum into the promo world, with Robert Herjavec, Kevin O’Leary, Barbara Corcoran and Daymond John all appearing as keynote speakers at ASI Shows over the years.
But promotional products also come in the form of custom branded apparel that entrepreneurs wear when they pitch – and wearing a company logo does have an impact on whether and how much a Shark invests, especially in later seasons, according to a Counselor analysis of publicly available Shark Tank data.
Read this full article, complete with data and research, on Counselor.
