Print providers are facing a difficult growth environment. Winning work is getting harder, while customers expect faster turnaround and competitive pricing. At the same time, rising costs and labor challenges are putting more pressure on margins. The result is pressure from almost every direction. Growth can no longer be measured by how much more work moves through the operation. The profitability of that work matter just as much.
Across recent Alliance Insights surveys of communication buyers and print providers, four strategies emerge for operating more efficiently while finding more profitable ways to grow. Survey results point to the following four growth plays.
1. Grow Around the Customer
The person buying print may represent a much larger opportunity than you think. Communication buyers are involved in decisions well beyond individual print purchases, including marketing, vendor selection, hiring, budgets, workplace technology, and product development. Those responsibilities can create opportunities for additional print applications, signage, packaging, promotional products, fulfillment, and other services.
Read this full article on PRINTING Impressions, a publication of Printing United Alliance, ASI’s strategic partner.
