We’re a one-stop shop, so we do everything.”
That’s what Jay Mandarino says about CJ Graphics, the commercial printing company in Mississauga, Ontario, he founded and leads as president and CEO.
With convergence becoming more of a mainstay in the industry, it’s a statement that an increasing number of print service providers (PSPs) can say themselves. In fact, data from the 2026 PRINTING United Alliance State of the Industry Panel shows that 74.9% of participants — ranging from commercial printers to apparel decorators — have added services outside of their primary segment.
There’s no doubt why this is the case. Commercial printers who participated in “Profiting Through Convergence” — a 2025 report put together by PRINTING United Alliance’s research arm, Alliance Insights — reported entering new segments for several reasons. These included customer preference for a one-stop shop experience (95%); forging stronger customer relationships (90%); diversifying revenue streams (96%); and building resiliency against shifts in the economy or customer demand (90%).
For commercial PSPs in particular, one of the largest areas of opportunity has been packaging and labels. The 2026 State of the Industry Panel data shows 36% of commercial printers that have diversified their offerings have moved into packaging and labels. Meanwhile, the “Profiting Through Convergence” report found that 83% of commercial printer participants were already in the packaging space.
“A lot of what you’re seeing in terms of convergence or diversification or moving into adjacent print segments, I think a lot of that got accelerated with COVID,” Lisa Cross, principal analyst at Alliance Insights, says. “People might not have been printing some of the commercial work that they historically printed, but more people were printing packaging. And as more things move digital — you know, you can’t digitize a package.”
Read this full article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
