Who doesn’t love a good piece of commemorative merch? Maybe it’s a hoodie from a concert by your favorite artist. You might have celebrated the America 250 anniversary with a customized mug and matching baseball cap.
Today’s consumer doesn’t want boring, traditional products to remember an event, cause, or topic they’re passionate about. And printers shouldn’t offer to create that type of merch.
These packages have truly become a case study on the importance of print — without it, nothing comes to life or gets remembered year after year.
Case in point: America might have been celebrating its 250th birthday, but a piece of that Americana experience is the iconic Route 66, which is celebrating its 100th year in 2026.
Yes, the museums, cultural celebrations, and speaking engagements are the highlight of the festivities. But none of those are possible without print. Let’s look inside how print is the foundation of this important Centennial celebration.
Read this full feature on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
