Julie Holderbach, CEO of Promotions Etc. (asi/297829), started her career in promo after buying an engraving machine almost on a whim in the late ’90s.
“I started playing with that, figuring out how to actually make some things,” she said. “Then I found sublimation through the companies that I bought engraving products from and realized I could make more things.”
From there, her company grew like so many others did. She found opportunities to sell new products and eventually became acquainted with ASI through a print and sublimation show, seeing the opportunity to sell even more promo through industry suppliers.
From there, she was off to the races.
In this episode, Holderbach explains how she gets to use both sides of her brain – the analytic and the creative sides – in her business as an entrepreneur with an artistic bent and provides insight into how other distributors can grow their businesses by selling both print and promo together in creative ways.
