Coca-Cola and restaurant company HMSHost, Bethesda, Md., launched a campaign to bring holiday cheer in the form of gifts and promotional products to travelers at airports across North America. As part of the HMSHost Holiday Elves and the Instant Stocking Stuffer campaigns, elves will surprise customers with gifts from Dec. 4 through Dec. 11, according to a press release.
The elves will give travelers items, such as electronics, travel accessories, collectibles, Coca-Cola beverage products and free hotel stays. Recipients are encouraged to show off their gifts using the #HMSHostElf.
At time of publication, only one Twitter user has used the hashtag, showing two recipients of #HMSHostElf christmas hats.
Getting in the holiday spirit! Thank you @HMSHost for the fun hats #hmshostelf ? pic.twitter.com/bn11BstjGQ
— Airport Revenue News (@ARNMagazine) December 1, 2015
In addition to the promotional products and gifts, travelers can enter the “Instant Stocking Stuffer Sweepstakes” to win gifts and prizes, including round-trip airfare and gift cards.
“We are engaging with travelers this holiday season to create memorable experiences through these pop-up events and our Instant Stocking Stuffer Sweepstakes,” Atousa Ghoreichi, vice president of marketing for HMSHost, said in a press release.
The elves will travel throughout the event, and HMSHost will announce the airports on each event day.
