A lot of people say that Beyoncé is the best in the business. Today, we can say that the business we’re referring to is marketing. After dropping a surprise new song before her Super Bowl 50 halftime show performance, Beyoncé also debuted a new line of apparel and accessories relating to her new song, “Formation,” called “The Formation Collection.”
Specifically, one of the lines in the new song appears on T-shirts and tote bags—”I got hot sauce in my bag.”
The hat below, called the “Picante Dad Hat” (which is a term for hats with an adjustable strap in the back), just has the words “Hot Sauce” on the front, with “Beyoncé” on the back.
![PM020816_Beyonce1](http://network.napco.com/promo-marketing/wp-content/uploads/2016/02/PM020816_Beyonce1.png)
The Conversational Tote has the full lyric.
![PM020816_Beyonce2](http://network.napco.com/promo-marketing/wp-content/uploads/2016/02/PM020816_Beyonce2.png)
Representing the many repetitions of the word “slay” in the song, Beyoncé also released the “Slay Tee.”
![PM020816_Beyonce3](http://network.napco.com/promo-marketing/wp-content/uploads/2016/02/PM020816_Beyonce3.png)
So between the timely release of a song yesterday morning, a halftime performance featuring the tune, a Super Bowl commercial announcing a new tour in and a recently released line of apparel based around the song, I’d say that we can learn a lot about marketing from Beyoncé.