New Products International Inc., based in Chestnut Ridge, N.Y., announced the addition of the HawkPen Lighted Magnifier Pen to its product line. “This pen was designed to solve the real problem that over 97 percent of people between the age of 40 and 50 encounter and live with for the rest of their lives—a form of farsightedness called presbyopia,” said Andrew Goranson, MAS, assistant COO for New Products International. “The market for this item is huge [with] over 100 million people including the boomer and the senior markets,” added Goranson, “although it is not limited to that demographic, as pens are a daily essential, and the added functionality of an L.E.D. light and magnifier makes it even more useful.”
About New Products International:
New Products International Inc. was established in 1976 and is one of the leading suppliers in the promotional products industry. In addition to their proprietary product line, they offer a wide range of leading-brand product lines including Movado, Citizen, Seiko, Pulsar, ESQ, Lacoste, Tommy Hilfiger, Bulova, Bushnell, Tasco and George Foreman.
For more information on New Products International, visit www.npionline.com.
