Prime Line, Bridgeport, Conn., announced the launch of its 2016 Awareness Collection across multiple digital platforms, including a digital catalog, a website landing page and a Facebook page.
Prime’s awareness collection features many items to promote breast cancer awareness and other causes. The awareness collection was part of the company’s R.O.I. Line by Source Abroad acquisition in 2014.
“We changed the focus of this line from overseas to in-stock items, expanded the product offerings and renamed it Awareness by Prime,” said Jeff Lederer, president and CEO of Prime Line. “Cause-related marketing is on the rise, fueled by an increase in corporate giving. While breast cancer awareness continues to be the driving force, our awareness collection includes items for every cause. This is another example of how Prime has become a one-stop shop when it comes to meeting the needs of our distributors.”
The digital, 12-page Awareness Collection catalog features 46 items from the Prime Line and Jetline product lines, including three exclusive Prime Line bags with patented awareness ribbon design handles and Jetline T-shirts. Distributors can request a printed copy by emailing [email protected].
Prime Line has established a rich tradition of supporting nonprofit organizations, such as the Breast Cancer Alliance, the Promotional Products Education Foundation and the Bridgeport Rescue Mission, among others.
For more information on Prime Line, visit www.primeline.com.
