Los Angeles-based Bella announced it has launched an innovative 2010 video marketing campaign. The company said it will launch a three-minute film that takes a modern approach by integrating high fashion, hip music and behind-the-scenes interaction. The new video, produced during their 2010 Hollywood, Calif. shoot, takes viewers backstage for a glimpse of the brand’s design process, styling and photo shoots, as well as a lighthearted look at the people behind the brand and the environmentally friendly message they stand for.
The September 15th release will kick off Bella’s 2010 ad campaign, in addition to the launch of their revamped website.
For more information on Bella, visit www.bella.com.
