Tekweld, Farmingdale, N.Y., welcomed Ray Rodriguez as vice president of sales and marketing.
An industry veteran of over 25 years, Rodriguez will take his expert knowledge and lifetime experience in the promotional product industry and apply them to help solidify Tekweld’s reach across the country and improve customer relations.
Rodriguez will be responsible for managing Tekweld’s Sale TEKnition Team, including national sales activity and major account sales calls, along with attending national and regional industry trade shows, and developing sales and marketing strategies. Rodriguez will also help the marketing team continue to develop a strong and comprehensive overall product offering, and solidify a stronger presence in the industry.
“Ray Rodriguez is an industry star,” said Taylor Tadmor, president and CEO of Tekweld. “His continued success in promotional products is a guarantee. His addition to the Tekweld family is the next natural step in leading us into the future. Ray’s team leadership will allow us to service our clients on an entirely new level, and will help us innovate for years to come.”
Rodriguez was well known as the principle of Multiline Marketing Group, the first national independent sales representation group in the promotional products industry with more than 15 regional offices. He has also had industry successes as Eastern sales manager for a food and gift supplier, and as vice president of sales and marketing for a major drinkware supplier/motivational awards and recognition company.
For more information on Tekweld, visit www.tekweld.com.
