The entertainment industry is positively tremendous, covering everything from music and movies to television and computers. So broad a field allows for some seriously flexible promotions that are made all the more worthwhile when the business is booming. Promotional products and the entertainment industry are long-time sweethearts. They have a loving, give-and-take relationship that is here to stay, a relationship sustained by the remarkable flexibility the industry provides.
What’s more, the entertainment industry reaches out to just about every member of our society. Everyone loves to be entertained—it’s that simple. The breadth of the industry creates a niche for everybody, and its great activity keeps them coming back. Take the iPod, for example. A few years ago, the concept of portable music was limited to a portable CD player and a single CD. Today, Apple is basking in the success of the iPod, and the possibilities of what is available in portable music are almost boundless.
And it’s not just the plain-old iPod anymore. There’s the iPod shuffle and the iPod mini, which are selling like hotcakes. The Mac Observer reports that Apple’s chief financial advisor, Peter Oppenheimer, has been boasting about the iPod shuffle’s dominance in the market, saying that only 11 months after its release, it comprised 58 percent of all sales of digital media players. A great deal of the power behind the iPod is its superb expandability—analysts expect that Apple will be refurbishing its iPod offerings once again in the near future, which means more potential for profit.
Promoting with entertainment products is a surefire bet. Everyone will be able to relate to the items—their promotional reach is endless. From iPod accessories and CD cases, to film-inspired key chains, promoting with the entertainment industry guarantees you a piece of the booming market.
