Sports equipment is
generally associated with the player. Equally important, however, is the equipment of the fan. Whether the game is professional, amateur, Olympic, Little Leauge or corporate, fan spirit is a reliable factor of the game for any team. Sporting events also remain some of the most popular shared experiences in the country, and those where many spectators are literally willing to wear their loyalty on their sleeves.
Just like a lifelong fan who clings to the hope of an elusive championship ring, sports-related promotions are dependable opportunities for repeat exposure. For marketers, adding logos to sports-related gear ensures company presence in a crowd—not to mention the possibility of being waved proudly and frequently above it. For distributors, outfitting local sports teams presents potential business in any region of the country. With some of the promotional ideas on the following pages, the next program might be a grand slam.
