BINDERS AND FOLDERS
Most corporate events will involve a collection of important written material, be it training handbooks or various meeting programs, which is where decorated binders and folders come in. When choosing an imprint method for your items, consider digital printing if facing a tight turnaround time or fluctuate attendance. (Similar to buying lanyards domestically, digital decoration will allow you to receive products on a quick turnaround due to its speed over traditional printing.)
● Power Point: Ask the right questions.
“Always ask ‘What is going into the binder or folder?'” said Bob Abeel, national sales manager for The Leslie Company, Olathe, Kan. “This will help you on a couple of fronts: 1. Give you the opportunity to quote on the brochure, notepad or tabs/text. 2. Help you better understand the program overall. … 3. Help you gain graces with the buyer, in that you care about the event, and not just the order!”
USB MEMORY DRIVES
Either as an alternative to print material handouts or alone as a nice take-home item, USB memory drives fit right into the needs of most corporate events. Don’t forget that custom USB shapes are available for branding drives beyond just adding a logo. “[Custom shapes] help set apart the distributor and the promotion and always get a wow,” said Lon McGowan, CEO of iClick, Seattle.
● Power Point: Watch out for faulty technology.
“There are a lot of pitfalls to be aware of when buying USB drives,” said McGowan. “Most of the time they involve less-than-advertised memory, short life, and bad imprints. My best advice is to just work with a company that you trust and who you know will stand behind their product.”
