TIP 1—KNOW YOUR AUDIENCE
Tom Riordan: “Probably the biggest trend that we have seen over the last few years is that companies are sending larger gifts to be shared in the office instead of purchasing smaller gifts for individuals.”
Both Riordan and Jovetic agree that certain niche markets have a fondness for edible promotions. Some of the biggest eaters are national, regional and community banks, insurance companies and real estate agencies.
Remember: Try the upsell. Never forget the board of directors. Many businesses and nonprofit agencies have board members who love a tasty treat.
