This article talks about alternate means of advertising being used to advertise the DVD release of Mad Men, a TV show about advertising. Got that so far? From magazine advertorials to retail partnerships, the marketing deluge for the popular AMC drama has been carefully manufactured in order to generate interest in the Mad Men brand as a whole as opposed to each individual season or episode. All that’s missing are a few promotional products. (The New York Times)
Related posts
-
The Most Profitable Print Might Be the Print You Don’t See
That invisibility is exactly why distributors miss it, and exactly why it's worth your attention. -
The Benefits of QuickBooks (Despite the Price)
There are less expensive accounting systems available. However, QuickBooks remains the accounting platform used by an... -
It’s Halftime! Are You on Pace To Hit Your 2026 Goals?
With six months left in 2026, now is your halftime. Here's how to use it.