This article talks about alternate means of advertising being used to advertise the DVD release of Mad Men, a TV show about advertising. Got that so far? From magazine advertorials to retail partnerships, the marketing deluge for the popular AMC drama has been carefully manufactured in order to generate interest in the Mad Men brand as a whole as opposed to each individual season or episode. All that’s missing are a few promotional products. (The New York Times)
Related posts
-
When Durability Has To Be Guaranteed: UL 969 Labels
If you're selling labels to equipment manufacturers, appliance makers or anyone producing UL-listed products, you'll hear... -
QuickBooks Won’t Accept Invoice? Try This
Question: Why won’t QuickBooks Online accept an invoice I’m trying to re-export? -
The Easiest Durable Label Sale You’ll Ever Make
The easiest durable label sale is to a customer who’s already experienced label failure, and that...