This article talks about alternate means of advertising being used to advertise the DVD release of Mad Men, a TV show about advertising. Got that so far? From magazine advertorials to retail partnerships, the marketing deluge for the popular AMC drama has been carefully manufactured in order to generate interest in the Mad Men brand as a whole as opposed to each individual season or episode. All that’s missing are a few promotional products. (The New York Times)
Related posts
-
Build Better Customer Relationships To Drive More Revenue
If you want to grow your company, positive customer sentiment isn’t a “nice to have.” It’s... -
Should You Charge Sales Tax on This Order?
Question: I am charging my customers a credit card fee if they pay by credit card.... -
Not Your Average Promotional Notepad
With digital printing capabilities, variable messaging notepads are straightforward to produce.