Admints & Zagabor, Bellmawr, N.J., a division of Largo, Florida-based Hit Promotional Products, recently concluded an exclusive partnership to launch Mentos brand mints into the promotional products industry.
“We are very excited to introduce the No. 1 mint brand in the world to the promotional products industry in the United States,” said Brett Hersh, president of Admints & Zagabor. “This will allow the tens of thousands of our distributor partners who have sold individual mints to now offer a top brand to their clients. We are expecting this partnership to change the status quo in offering un-branded single mints, as the Mentos name is known and loved worldwide. We will be aligning our offering with the Mentos brand team, and will start off with the mint flavor, and rapidly expand to each one of the tasty Mentos flavors as Mentos introduces them to the U.S. market over the next three to five years.”
Admints & Zagabor solidified this deal along with Perfetti Van Melle, the parent company of the Mentos brand.
“We are ecstatic about the newly formed partnership with Mentos and their team,” said CJ Schmidt, president of Hit Promotional Products. “The combination of their fantastic product, our state-of-the-art four-color process printing capability, and Hit [and] Admints’ reach in our industry makes for a winning combination.”
For more information on Admints & Zagabor, visit www.admints.com.
