Neenah, Wisconsin-based Adventures in Advertising (AIA) unveiled its new proprietary sales and marketing program, SOAR—Segmentation, Organization, Auto-pilot marketing and Replenishment—which the company believes provides a systematic approach of integrated and informational marketing techniques and tools.
SOAR components include:
Account profiling/segmentation and programs to address all constituents
New CRM program
Enhanced multilevel and multichannel marketing offerings
New prospecting, retention and referral programs
Further, AIA believes the components within the SOAR program are applicable regardless of the economic environment and are especially effective in today’s challenging times. “While some companies are cutting back in this challenging economy, it is exciting that Adventures In Advertising is investing its money where it matters most—in its owners,” said Jerry Milwit of AIA/Dominion Promotions in Glen Allen, Virginia. SOAR will be featured at The PPAI Expo the week of January 12.
In addition, AIA is also finalizing development of its ISIS operating platform to be launched later this year. Based on input from AIA owners as well as the AIA technology committee, ISIS has been designed to be intuitive, with a streamlined order process, flexible reporting capabilities, CRM integration and product integration combined with a new program interface and functionality.
“These programs bring AIA and its owners powerful new tools to aid a promotional products distributor in developing a business that is successful and scalable,” said David Woods, CEO and president. “Our goal is for our owners to build a local company that has true market value and long-term potential. We believe SOAR is the next important step in achieving our corporate vision: to have the most complete and profitable turnkey model in the promotional products industry.”
About AIA:
Founded in 1981, Adventures in Advertising began offering franchises in 1994. Today, its network has grown to more than 300 franchised and affiliated promotional consultants that help corporations and businesses develop marketing and advertising programs, select promotional products from top brands and build integrated marketing solutions.
