alphabroder, Trevose, Pa., along with its hard goods division Prime Line, have updated their websites to have a new category of products: personal protective equipment (PPE).
“The current situation with COVID-19 necessitated us to launch new options for our customers—a curated search that now houses all the PPE-type products we carry, from scrubs to ice packs to first aid kits,” said Rick Phillips, vice president of marketing for alphabroder. “Our PPE assortment includes 52 products from Prime Line and 28 styles from alphabroder.”
As a greater number of businesses and organizations need PPE products, alpabroder and Prime Line designed a suite of assets to help navigate this shifting landscape.
“Customers can find a kit of creative content that is easy to customize and share at alphabroder.com and primeline.com,” Phillips added. “We update this customer touch point frequently.”
Here is how alphabroder and Prime line are addressing the coronavirus-related product demand:
- Adjusting search engine and content to provide customers direction on PPE category
- Offering customers 80 choices of PPE products and styles
- Encouraging customers to communicate ideas to their clients
- Establishing themselves as a leading provider of PPE products
“While we know this is a difficult time for our industry and anyone directly impacted by the health implications of COVID-19, we are doing everything we can to support our loyal customers and our incredible employees,” said Jeff Lederer, president of Prime Line.
For more information on alphabroder, visit www.alphabroder.com. For more information on Prime Line, visit www.primeline.com.
