Glenwood, Minnesota-based American Solutions for Business (ASB), announced the launch of IXCMA, an integrated cross-channel marketing platform designed to help clients improve the results of their most important marketing initiatives. IXCMA will be sold to customers via the company’s more than 600 member U.S. sales force.
“Companies across all industries face intense competition, and buyers are holding the line more than ever before,” said Wayne Martin, vice president of ASB. “In order to win new customers, and keep existing ones loyal, organizations must take their marketing efforts to the next level. They must make communications more compelling, while staying within budgets that continue to tighten. That’s exactly why we created IXCMA.”
IXCMA is a comprehensive Web-based solution that can cost-efficiently enhance all facets of marketing and promotions such as newsletters, direct mail, e-mail, demonstrations, events and special campaigns.
Key features of IXCMA include: (bullets added in WCM)
- Live direct mail segmentation with datapipe connectivity
- Information on demand/auto-response with lead generation
- Data-driven cross-channel marketing
- Image personalization
- Personalized URLs (PURLs)
- Personalized microsites with lead generation
- Online asset management
- Online print collateral management
- Inventory control
- Print vendor integration
Additionally, a full-range of complimentary professional studio services are also available through IXCMA, including graphic design, Web design, consulting and advertising.
“In today’s tough economic times, the solutions we offer to improve our customers’ marketing efforts are more critical than ever,” said Justin Zavadil, director of vendor relations at ASB. “With IXCMA, we’re empowering our clients with all the tools they need to create marketing campaigns that are more targeted, more personalized, and ultimately, more successful.”
For more information about IXCMA, visit www.asbone2one.com.
