Naperville, Illinois-based Target Graphics announced it has adopted a new name–Target Decorated Apparel. In conjunction with this announcement, the screen-printing industry veteran unveiled a new look as well as new products and services designed to better serve its clients.
“The desire to become a full-service decorator, more capable of meeting the needs of our growing reseller network, was critical in the evolution of our brand,” said Steve Kanney, general manager of Target Decorated Apparel. “Throughout the history of this company, we have proven to be one of the most awarded screen-printers in the nation. As our company grows and our client’s needs continue to evolve, we strive to become a nationally recognized decorator, an innovator in product development and a leader in customer service.”
An aggressive tradeshow, trade magazine and e-blast campaign will be executed by Target Decorated Apparel throughout 2011 in support of the new name, look, and services.
“Our new website, www.targetda.com, will be optimized to drive traffic through the site and direct our end-buyers to our resellers,” continued Kanney. “We encourage resellers to visit the site and add their contact information to the dealer locator database. This information will allow end-buyers to locate your company as a reseller of our products and ultimately drive business in your direction.”
In addition to the name change, Target is also announcing new products and services including:
- Full-service embroidery
- Custom printed neck tags
- Numbering services
- CAD cutting services
- FastTrack proprietary 48-hour quick-ship program
For more information on Target Decorated Apparel, visit www.targetda.com.
