Ever since the term “performance apparel” came to be, it has conjured up images of sweaty athletes and dedicated gym rats in tight polyester shirts and mesh shorts. But a different trend, popular for nearly a decade, has permanently turned that image on its head: athleisure. It’s all in the name: comfortable, stylish athletic pieces – often with stretchy fabrics and moisture-management properties – that can be worn for “leisure” activities. “Consumers want apparel that performs well but also fits into their daily routine, whether that means wearing it to a workout, running errands, traveling or meeting up with friends,” says Jacquelyn Bachner, digital content marketing specialist for Counselor Top 40 supplier S&S Activewear (asi/84358).
Garret Shivley, key account manager – PPD for Momentec Brands (asi/37461), has seen a similar shift. “Lightweight fabrics, moisture-management technology and elevated basics are driving demand,” he says, “fueled by hybrid work lifestyles and a broader cultural focus on wellness.”
As a result, Shivley adds, “performance apparel has become a go-to choice for branded programs, employee outfitting and promotional campaigns where comfort and style both matter.” With the possibilities for the category wide open, here are the trends in performance apparel you need to know.
Workplace Ready
Practically any promo apparel piece is available with performance fabrications. “These fabrics are now being used in styles like polos, quarter zips, fleece, hooded long sleeves and lightweight layering pieces that feel appropriate in more settings than traditional workout gear,” says Bachner. That most certainly includes the office – or wherever people work. “Since COVID, ‘business casual’ has become much more casual and is comfort-driven,” says Shivley. The best part is that these pieces offer comfort without sacrificing polish, allowing employees to represent their company whether meeting with clients, interacting at trade shows or collaborating in the office.
Cutting-Edge but Retro
Even as performance fabrics remain at the forefront of innovation, the aesthetic is becoming increasingly vintage. “Sport-inspired and retro details are showing up more across performance styles,” Bachner says, “with things like ringer tees, stripes, rugby collars, collegiate lettering, colorblocking and camo adding personality.”
Retail-Inspired
Modern retail silhouettes are very much influencing the category. “End-users want apparel that feels modern and polished, even in active categories,” Shivley says. “This has pushed suppliers to refine fits, upgrade materials and offer more fashion-forward color palettes.” For example, the Effortless Tee from Momentec (part of the Effortless collection) features a boxy fit, modest crop and other on-trend details such as a raw-edge hem running down the back and side vents. It can be worn as travel gear by a sports team or the mom repping the team. Adds Bachner: “Crops, layered looks and modern fits allow women to feel strong and confident without sacrificing comfort or design.”
3 Decoration Techniques to Use with Performance Apparel
1. Direct-to-Film Transfers are lightweight and work well with stretch fabrics. “In most cases it’s quicker turnaround than other embellishment methods and there’s no MOQ,” says Shivley. Make sure to use lower temperatures to avoid heat damage.
2. Embroidery is often used on performance polos, quarter zips and fleece when a more elevated look is needed, says Bachner. It needs enough structure to support the stitching, so it’s not the best for ultra-lightweight garments or high-stretch fabrics.
3. Sublimation is an excellent choice since it won’t crack, peel or add any weight. “Because designs are dyed directly into the fabric,” Shivley says, “the garment maintains its full stretch, breathability and moisture-management properties.”
