BIC Graphic, Clearwater, Fla., recently settled an infringement matter, protecting its KOOZIE trademark, with products distributed through a major global retailer. BIC Graphic actively works to protect the KOOZIE brand, which has its roots in the promotional products industry.
The Radio Cap Company (RCC) began over 60 years ago in San Antonio as a promotional products supplier of hats and then moved into offering KOOZIE can coolers. The KOOZIE trademark has been continuously used in connection with beverage insulators since April 1979. BIC Graphic acquired the KOOZIE brand in 2009 and expanded the line into cooler bags and other drinkware and houseware items.
Today, BIC Graphic sells millions of KOOZIE branded products daily, including some of the original mainstays.
“KOOZIE is The Original Chill,” said Melissa Ralston, chief marketing officer for BIC Graphic. “We own this brand. Our employees take pride in the brand and the products that they manufacture and decorate. Our legal department and outside counsel diligently work to protect those that infringe upon our intellectual property. We look forward to continuing to grow the range and introduce great products that bring fun into your everyday life.”
For more information, visit www.bicgraphic.com.
