From social services and education to healthcare and the arts, nonprofit organizations power many of the nation’s essential services. The U.S. is home to approximately 1.8 million registered 501(c)(3) organizations, and the sector accounts for nearly 10% of private-sector employment – making it both a social force and a significant economic engine. According to the Counselor State of the Industry Report, nonprofits account for $1.65 billion in North American promo sales.
Philanthropy continues to evolve alongside economic, political and technological shifts, and digital giving in particular has reshaped donor engagement. Mobile-friendly platforms, peer-to-peer fundraising and recurring gift options make it easier for supporters to contribute across age groups and geographies. “Giving Tuesday” 2025 generated an estimated $4 billion in a single day, up 13% year over year, according to the Philanthropy Roundtable.
At the same time, nonprofit leaders face a challenging operating climate: Inflationary pressures are stretching donor budgets, policy changes are affecting funding and staffing is a persistent concern, with nearly two-thirds of nonprofit leaders reporting difficulty filling open roles in 2025, according to The Center for Effective Philanthropy. Even so, donor participation and volunteering remain strong, and organizations that rely heavily on events, fundraising campaigns and volunteer engagement are ripe with opportunity for collaboration when it comes to nonprofit promo products.
Read this full feature, with deep dives into the Construction, Nonprofit, Healthcare, Real Estate, Finance and Emerging Markets verticals, on Counselor.
