Branded ‘Promos’ from ‘Succession’ Sell for Thousands at Auction

“Succession” has been celebrated as one of the best shows in television history already. With that, fans are spending large sums to get their hands on props and memorabilia from the now-wrapped show.

On the Heritage Auctions site, multiple pieces of the Roy Empire went up for auction, many of which fit into the promotional products world, too.

Brian Cox’s Logan Roy character, having built his media brand to extreme success, has received plenty of awards for his office. Those awards, while for a fictional person for fictional achievements, are still physical awards created by people here in real life, and they sold for over $10,000 dollars.

Printed cards for his son, Kendall Roy, like his ID and American Express cards, sold for over $12,500.

All sorts of print products, like fictional magazines with the characters on the cover, awards, diplomas, checkbooks (which are real but obviously with fake bank accounts), badges, portfolios, and more, sold for thousands.

Essentially, these are just normal promotional products and branded products you’d expect to sell any business, but by just adding certain branding and the novelty of the television show, they become high-priced collectibles.

At their core, though, they’re just promotional products, and it’s cool to know that there’s so much value placed on items that others might see as “everyday” products.

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