As wide-format technology evolves, so also have the markets it can tap into — and one of those spaces is interior decor.
Customization and Variety are Key
According to Jason Trudeau, general manger of Sleek Signs, in Regina, Saskatchewan, this push for wide-format capabilities in the interior decor segment comes as a result of clients wanting their spaces to truly stand out and be their own.
“Right now, I think customization has become the expectation for clients,” Trudeau says. “They want to be able to really have a hyperfocus on their space. They don’t necessarily want to look at a brochure and just pick a color or a texture. They really want to customize and make the space their own.”
Recently, Sleek Signs utilized its HP Latex 365, along with Drytac ReTac Clear PET — a printable, clear, PVC-free film — to transform a historic church in Ottawa, Ontario, into a one-of-a-kind sales center for its client, adorned with wall murals, interior signage, and window graphics. This is just one of many examples of wide-format print providers utilizing their technologies and skills to enhance an interior space.
Trudeau explains that, increasingly, clients want their space to emphasize their brand and help exemplify their company culture — especially office spaces. He says that while Calgary, Alberta — where one of Sleek’s locations is — has traditionally been an oil and gas town, lately it’s seen more tech start-ups that want an office space that will inspire employees.
Read this full article on Wide-Format Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
