Promo Marketing Media Group, Philadelphia, the leading source of product and marketing information for distributor sales professionals, today announced the launch of ProMark Agency Division (ProMark AD), the company’s new agency-style marketing and advertising unit. Starting in 2016, ProMark AD will handle Promo Marketing’s expanding line of custom creative services, including video, marketing, branding, and print and digital publishing.
“We are extremely proud to formally introduce ProMark AD to the promotional products industry,” said Nichole Stella, president of Promo Marketing Media Group. “Our award-winning creative marketing solutions are at the forefront of the promotional products industry, and we are excited to offer our advertising solutions to today’s leading suppliers and distributors.”
ProMark AD is a natural evolution of Promo Marketing’s business model. The company has been providing custom creative services for 10 years and has seen year-over-year growth in this segment, with new clients joining annually. ProMark AD was created to manage the huge increase in demand for the company’s creative marketing solutions, such as videos, catalogs, websites, email blasts, webinars, marketing campaigns and many other customized creative campaigns. The company’s customers include several Top 10 suppliers and distributors.
Promo Marketing’s state-of-the-art video department, led by its Emmy-award-winning director of video services, John Gelety, is also joining ProMark AD.
“Product photography is good, but what really sells a product is seeing it in action—the tactile feel, the way you see the light bounce off the finish, seeing a human interact with the features,” Gelety said. “Video gives you that power at the touch of a button.”
“Marketing and media have seen major changes in the last 10 years, and promotional products companies need to change if they want to stay in front of their customers,” said Kyle A. Richardson, editorial director for Promo Marketing.
“With ProMark AD, we are excited to work with suppliers and distributors to build one-of-a-kind creative solutions that stand out from the competition.”
Stella and Richardson have more than 20 years of experience in promotional products, media and advertising. In addition to their work with Promo Marketing, they have provided creative services to businesses in the printing, technology, direct marketing and nonprofit sectors. Their work has been recognized by the Apex Awards and the Telly Awards.
For more information on ProMark AD, visit www.promomarketing.com.
