Sharon, Massachusetts-based Charles River Apparel, a leading manufacturer of outerwear and performance apparel, announced the promotion of Vanessa Walton Keefe to vice president of marketing.
In her previous role as director of marketing for the company, Keefe was instrumental in creating a wide range of marketing initiatives to help drive sales for distributors and led the company to substantial growth. In 2012, she led the development of the new Charles River Apparel website that has received accolades for its ease of use, dynamic features and an overall appealing look. Keefe also represents the company as its first female executive board member.
“Vanessa has been an integral part of the growth of Charles River Apparel and will undoubtedly be instrumental in our future success. I appreciate the deep understanding she has for our customers and their needs, and I look forward to her continued contributions in the coming years,” noted Barry Lipsett, president and owner.
Keefe will continue to oversee the company’s marketing department and direct Charles River Apparel’s public relations, trade and consumer advertising, website, catalog development and branding endeavors.
For more information, visit www.charlesriverapparel.com.
