We all have a person in our lives who can (and has) eaten a whole box of Cheez-It crackers in one sitting. (If you’re reading this, it’s me. I’m the person in your life who can and has eaten a whole box of Cheez-It crackers in one sitting.)
To appeal to even more people like me, Cheez-It just released a line of branded merchandise and apparel celebrating the brand’s 100th birthday.
The Cheez-It HQ e-commerce site has promotional products like socks, hats, a fanny pack, a can cooler, a wine sleeve, a wine tumbler, a hoodie, a blanket and what it calls the Cheez-It Super Toasty Bundle (an adult onesie, socks and blanket).
Do more than eat your #CheezIt! Cheez-It HQ – our brand new online shop with limited edition merch and products – is dropping soon. Join the waitlist to receive updates + more info!
— CHEEZ-IT (@cheezit) July 13, 2021
It continues that trend other snack food brands have leaned into: comfort products for comfort food.
“The Cheez-It brand is always looking for new ways to connect with fans, and through this online shopping experience we’re offering consumers a new platform to enjoy everything they love about Cheez-It in a fresh, exciting way,” said Jordan Narducci, director of global direct-to-consumer e-commerce at Kellogg’s. “This direct-to-consumer site gives us the opportunity to bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real time.”
It also ties in with three new flavors of Cheez-Its: Extra Toasty Extra Cheesy, Extra Toasty Extra Spicy and Extra Toasty Cheddar Jack.
Things like sweatshirts and socks are nothing new for brands like this, but the inclusion of wine sleeves and wine tumblers is interesting. Maybe there’s a connection with cheese and wine that Cheez-It is making.
More than anything, it’s another snack food brand going all in on branded merchandise with a dedicated e-commerce site. We love to see it.
