Everyone has a story, and top sales performers are master storytellers. They don’t pitch — they have conversations. They listen, uncovering hidden opportunities through thoughtful, strategic questions. And when they speak, it’s not a sales pitch — it’s a conversation.
They paint vivid pictures of how their company has solved problems, weaving stories that resonate deeply with their audience. Their tone is natural, their pacing effortless, and their timing impeccable — like two old friends chatting over coffee.
How well do you tell your story? It’s a skill that can always be sharpened. Telling a great story means knowing your audience, shaping your message to their needs, and presenting it in a way that captures their attention. It’s not just about what you say, but how you say it.
Read the rest of Mike’s column on Printing Impressions.
