July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich with emotion, color, and opportunity. Print is uniquely positioned to take advantage of all of it.
Whether you’re looking to boost sales, inspire donors, or simply reconnect with your audience, now is the time to lay the groundwork. Here’s how to get ahead of the season and create direct mail that truly resonates.
Tap Into Fall’s Emotional Appeal
Autumn evokes cozy feelings and a sense of reflection. People are more attuned to tradition, gratitude, and togetherness. Start thinking now about messaging that aligns with those sentiments. Themes like “thank you,” “warm wishes,” or “celebrate the season” are especially powerful in fall campaigns.
This emotional tone works well for donor outreach, customer appreciation, and even re-engagement efforts. Plan your copy and creative now so you’re not scrambling as deadlines approach.
Read the rest of Summer’s tips on Printing Impressions.
