For football fans (not even just Cowboys fans), it’s one of the most recognizable phrases in NFL history: “How ’bout them Cowboys?” For those who might not have been big NFL fans in the ’90s, Cowboys coach Jimmy Johnson made this exclamation after the team won the 1993 NFC championship. Since then, it’s been a common cry for Cowboys fans. Now, the team has secured the trademark for exclusive use of the phrase on apparel, according to ESPN’s Darren Rovell.
The Dallas Cowboys are now the registered owner of the trademark to the phrase "How 'Bout Them Cowboys" for use on apparel.
— Darren Rovell (@darrenrovell) October 17, 2016
According to SportsDay, the team originally filed for the trademark last year, but finally secured the rights just yesterday.
This comes after more trademark battles in the NFL, like the Washington Redskins’ ongoing battle for trademark registration of its own name.
