Debco, Concord, Ontario, Canada; and alphabroder, Trevose, Pa.; have announced the launch of a joint venture magazine—Wellth. The publication delivers a range of both hard and soft goods, all of which are related to health and wellness.
In the 96-page magazine, content is the primary focus, in an attempt to position the importance and benefits of a cultural shift in the way one manages his or her health and wellness. Articles tackle topics, such as high-intensive interval training, the death of dieting, the golf market, performance apparel, corporate yoga and businesses getting fit.
As quoted in one of the articles, Alex Morin, executive vice president of sales and marketing for Debco and co-editor, said, “It’s not inconceivable that the next monumental change is one that starts from within.”
“We are extremely excited to partner with a Canadian supplier powerhouse for this industry-first joint publication,” said Laura Turner, co-editor and vice president of marketing for alphabroder Canada. “Our primary goal is to enlighten our customers on the emerging health and wellness sector, and provide both content and solutions that lead them on the path to success in the promotional world.”
Both companies felt it was imperative to offer Canadian distributors and end-users a book that covers every promotional need when it comes to the health and wellness movement.
For more information on Debco, visit www.debcosolutions.com. For more information on alphabroder, visit www.alphabroder.com.
