A print personalization collaboration between direct-to-object printer manufacturer Inkcups and fresh, handmade cosmetics brand LUSH brought holiday cheer to customers, showcasing the experiential marketing power of live activations and print-on-demand.
The pair teamed up to offer an in-store activation during the first weekend of December at LUSH’s Newbury Street Shop in Boston, MA. The event featured a gift concierge, vegan hot cocoa cart, carolers, bath bomb pressing, and most notably, personalized shower gel bottles. The personalized bottles were made possible by Inkcups’ HelixONE bench-top UV direct-to-object printer, integrated with Antigro Designer software.
“LUSH selected three SKUs for customers to personalize. They provided the label artwork along with clear guidelines on which elements were fixed and which could be customized,” shares Jessica Makrinos, marketing manager at Inkcups. “Based on this, Antigro developed the kiosk interface and user experience, while our team refined and optimized the artwork for seamless, high-quality printing on the bottles.”
Read this full article on Wide-Format Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
