While he is still finding it difficult to steal attention from other seekers of the Democratic presidential nomination, Andrew Yang has amassed a loyal group of followers, including Donald Glover. The actor/comedian/writer/musician made his allegiance to Yang quite apparent last month, loaning out his creative team to help design merch at a Yang Campaign pop-up store.
And here’s the official release from the Andrew Yang campaign, touting Glover as a”creative consultant” for the campaign. pic.twitter.com/wHeawoWcus
— DJ Judd (@DJJudd) December 20, 2019
Whatever comes of the time he has spent looking for votes, Yang can say that he, like his Democratic peers and President Trump, has become a solid mover of promotional products. His latest venture coincided with the most recent debate among the hopefuls who wish to become the nation’s 46th president and included hats, posters and sweatshirts that Glover, in his role as a creative consultant, helped create for the shop, which kicked off Dec. 19.
While Yang obviously feels he can turn around the polls and become a legitimate contender, he appears quite a long shot. But that didn’t stop the opening of the store from drawing steady attention. Given that Promo Marketing is always interested in looking at the costs of promotional products, not only with respect to their composition but also their price tags, we could not help but notice that Yang took, if you will, a page out of Kanye West’s playbook by selling a “freedom dividend” sweatshirt for $1,000 (matching the amount of said freedom dividend).
Also on offer at today’s Andrew Yang/ Donald Glover pop up in LA? A signed Andrew Yang/Donald Glover freedom dividend sweatshirt, retailing for $1000, the amount of Yang’s proposed monthly freedom dividend. pic.twitter.com/mytbUSgrnN
— DJ Judd (@DJJudd) December 19, 2019
As campaigns intensify and primary season beckons, we wonder how Trump and his pool of possible opponents will further their reliance on promotional products. Who, for example, could become the next Donald Glover and assume a creative position that will look to spark interest not only in a candidate’s message but also that individual’s clout as an appreciator of branded merch? The voting public is certainly an impressionable bloc, and since this election has been a constant topic of conversation for ages, it’s only common sense to assume that Glover is going to have many contemporaries in the promo game.
