Halloween is over, which means for a lot of people it’s time to listen to Mariah Carey’s “All I Want for Christmas Is You,” and nothing but Mariah Carey’s “All I Want for Christmas Is You,” for two straight months.
So, it’s only natural that Carey is the next recipient of a celebrity McDonald’s meal.
https://twitter.com/McDonalds/status/1458454085326282757
For 12 days starting Dec. 13, McDonald’s shoppers who buy online will get a meal with special Mariah Carey-themed holiday packaging.
“Some of my favorite memories with my kids are our family trips to McDonald’s, and of course, each of us has our go-to order,” Carey said in a press release. “Mine is the Cheeseburger, and I get it with extra pickles. Bringing together some of our favorite food from McDonald’s with my all-time favorite season is a holiday wish come true.”
“Mariah goes with the holidays like ketchup and fries, so we couldn’t think of a better partner to help us celebrate the upcoming season,” said Jennifer Healan, vice president of U.S. marketing, brand content and engagement of McDonald’s USA. “Just like McDonald’s brings people around the table with their favorite orders, Mariah’s music connects us all during this time of the year. We’re so excited to team up to bring even more holiday cheer to our fans.”
So far, the packaging is the only non-food promotional component, but if we know McDonald’s like we think we do, there’s no way it would work with such a huge star like Carey, during a time where the general public is even more eager to hear her Christmas song, and not go deeper on branded merchandise. That’s what the brand has done for each of its previous celebrity meal collaborations, with major success.
We expect to see some serious stocking stuffers pop up around the time the meal drops.
