EyeBlack, Potomac, Md., and Nickelodeon announced a partnership to bring Nickelodeon characters to self-adhesive EyeBlack products. These new products will include EyeBlack (under-eye face decals), BattlePaint (face paint tubes), die-cut stickers and other decals that will allow the consumer to sport popular Nickelodeon shows, including “SpongeBob SquarePants”, “Blaze and the Monster Machines”, “Bella and the Bulldogs”, and “Teenage Mutant Ninja Turtles.” All EyeBlack products are made in the U.S.
Professional and collegiate athletes typically wear EyeBlack’s products to reduce the glare of the sun on the field. By partnering with Nickelodeon, fans of Nickelodeon shows will be able to sport their favorite characters on the field using EyeBlack’s athletic products. These traditional athletic products are designed to be worn on the face to encourage more active play, either outdoors or indoors.
“Kids being active and social is incredibly important,” said Peter Beveridge, president of EyeBlack. “These products will encourage them not only [to] look like the pros on the field playing sports but also in active play. Being able to wear their favorite Nickelodeon characters right on their face will encourage and improve them being active and interacting with other children. We are thrilled to capture the exciting world of these Nickelodeon characters on our EyeBlack, and give parents and children of all ages a product that they can use that is first and foremost fun, but also athletic.”
“Nickelodeon is always looking for ways to bring our beloved characters into kids’ lives in fun ways,” said Manuel Torres, senior vice president, global toys and publishing for Nickelodeon Consumer Products. “Now, through this partnership with EyeBlack, we’re able to be on the field with our fans as they sharpen their athletic skills.”
This new range of EyeBlack product is available online now, and will soon be available at retail stores.
For more information on EyeBlack, visit www.eyeblack.com.
