Key Takeaways
• Counselor Top 40 suppliers Koozie Group (asi/40480) and Garyline (asi/55990) will officially consolidate in January 2026, with Garyline becoming a sub-brand under Koozie Group following their shared ownership by Mill Point Capital. Operational changes to come in January will include a unified ordering system and pricing structure.
• The integration and merger is the latest example of promo M&A that’s backed by private equity investment.
The date is set for Counselor Top 40 suppliers Koozie Group (asi/40480) and Garyline (asi/55990) to officially combine.
The two Florida-based suppliers are now owned by the same private equity firm – Mill Point Capital LLC, which acquired Koozie Group in April and first invested in Garyline last year. The companies have gone to market separately since Koozie Group’s acquisition brought them under the same roof, but Mill Point’s plan at the time of the acquisition was to eventually fully combine the firms.
As of January 2026, Garyline will be fully integrated under the Koozie Group name, with the Garyline product collection offered as a sub-brand sold by Koozie. Garyline CEO Richard Hellinger will remain as part of the Koozie Group executive team after the integration is complete.
A statement from Koozie Group said there will be no immediate changes in operations for either supplier, but that a single ordering process will be in place by January. At that time, pricing will default to Koozie Group structures, and Garyline’s membership numbers in ASI and other industry organizations will become inactive in favor of Koozie’s.
“Koozie Group and Garyline teams have been working together since April to align and streamline our processes,” Koozie Group’s statement read. “We are integrating to create one of the largest and most diversified suppliers of promotional products in North America.”
Prior to Mill Point Capital’s acquisition, Koozie Group was owned by H.I.G. Capital, another private equity firm. Based on 2024 North American promotional products revenue of $301 million, Koozie Group ranked sixth on Counselor’s most recent list of the largest suppliers in the industry. Garyline, which last year relocated from New York to a new 450,000-square-foot facility in Spring Hill, FL, ranked 33rd on the list with a 2024 reported revenue of $59.9 million.
Mill Point Capital is a New York City-based private equity firm focused on lower-middle market companies in a variety of industries, including Huntington Solutions, which makes foam packaging.
The Koozie/Garyline merger is far from the first example of major promo M&A – specifically where one Top 40 firm acquired or merged with another – that’s been backed by private equity. The two largest acquisitions of 2024 were both fueled by private equity investment: Counselor Top 40 supplier S&S Activewear’s (asi/84358) acquisition of alphabroder and Counselor Top 40 distributor iPROMOTEu’s (asi/232119) acquisition of AIA Corporation.
