Gemline, Lawrence, Mass., announced today a strategic long-term partnership with Atlanta-based Newell Custom Writing Instruments. Gemline will be the first supplier partner to offer the Paper Mate and Sharpie brands to the promotional products industry in the U.S. The partnership increases Newell’s reach in the industry, expands Gemline’s presence in the sizable writing instrument product category and adds to the company’s growing portfolio of premium brand partners.
Paper Mate, with its recognizable two-hearts logo, has been providing progressive, performance-writing instruments for more than 60 years. Sharpie is the original permanent marker with iconic ink that dries quickly and resists both water and fading, designed for bold clor and unforgettable impressions.
“We are proud to add the iconic Paper Mate and Sharpie brands to our expanding brand portfolio by partnering with one of the largest writing instrument companies in the world,” said Frank Carpenito, president of Gemline. “Known for tried and true quality writing instruments, we are confident that our customers will share in our enthusiasm as we continue to provide them with more branding solutions than ever before.”
“The addition of Newell Custom Writing Instruments to our expanding retail brand portfolio is a huge win for Gemline as we strive to significantly increase our market share in the writing instruments category,” said Jonathan Isaacson, chairman and CEO of Gemline. “We were one of the first suppliers to pioneer retail brand partnerships in the early 2000s, and they continue to fuel our company growth with our distributor partners as end customers demand more branded promotional products.”
“We are thrilled to launch a partnership with Gemline,” said Jen Cleveland, senior sales manager of the Newell Brands Writing Division. “It was important to choose a partner with a solid reputation in the industry that will help expand our reach and grow brand awareness of Paper Mate and Sharpie within the promotional products industry. We are confident Gemline will help us achieve our growth targets.”
For more information on Gemline, visit www.gemline.com.
