It looks like Tommy Hilfiger USA is at the center of a legal battle, according to the Los Angeles Times. The issue arose as a result of Tommy Hilfiger using the word “GiGi” in the company’s fall/winter 2016 collection, a collaboration with model Gigi Hadid. GiGi New York, a New York City-based handbag company owned by Graphic Image, worries that Tommy Hilfiger’s use of the word might confuse consumers.
As a result, Graphic Image issued a cease and desist order to Tommy Hilfiger last week, according to a press release. Graphic Image said that Tommy Hilfiger copied the company’s “unique upper and lower case treatment,” and that the company has common law priority rights for its “GiGi” family of marks.
Not only that, GiGi New York is concerned that Tommy Hilfiger’s use of synthetic leather bags tarnishes the GiGi New York reputation for authentic leather bags.
However, Tommy Hilfiger told GiGi New York that it has no plans to recognize the trademarked logo. But, a spokeswoman for GiGI New York said both companies’ lawyers are discussing the matter, according to the Los Angeles Times.
