HALO/Lee Wayne, Sterling, Ill., announced the company concluded its national sales meeting with record attendance from both account executives and industry suppliers. More than 200 account executives from the industry-leading firm attended the four-day event, with 115 top industry suppliers exhibiting at a company-only trade show at the historic Ashville, N.C., Grove Park Inn.
The four-day format included two days of intensive supplier presentations from 24 of HALO/Lee Wayne’s preferred suppliers, a half-day trade show featuring exclusive specials for attendees, an education day focusing on electronic marketing tools and a proprietary sales training program, and a recreation day featuring tours of the Blue Ridge Mountains, golf and whitewater rafting. The meeting concluded with an exclusive evening tour of the Biltmore Estate.
Jim Stutz, executive vice president of sales and business development for HALO/Lee Wayne, noted, “The record turnout is a sign that our account executives realize the challenges of this economy and want to position themselves with the best marketing, sales and supplier knowledge to maximize their opportunities as the climate improves. Of course, it helps that our events always feature great camaraderie and a variety of very fun activities.”
For more information on HALO/Lee Wayne, visit www.haloleewayne.com.
