Hartwell Industries, Hartwell, Ga., now offers workwear and careerwear from VF Imagewear, as well as activewear from Russell Artwear.
“We are thrilled to expand the assortment of industry leading brands we offer our customers,” said Rick Cesere, CEP. “Partnering with these two highly respected companies gives Hartwell’s customers access to the best brands in the business.”
Hartwell’s brand portfolio, which includes Hartwell, Liz Claiborne, Claiborne, Auburn Sport and A-Game Athletic, will now include Lee, Red Kap, Bulwark and Chef Designs from VF Imagewear, in addition to Jerzees from Russell Artwear.
“Hartwell’s ingenuity and flexibility make them a strong partner,” said Brett Barthel, vice president/general manager at VF Imagewear. “We’re pleased to work with Hartwell to grow VF Imagewear brands in the promotional products market.”
Hartwell’s assortment expansion is part of its Brand New Power program. “We offer our customers dynamic brands and new, easy-to-use tools that give them the power to generate new business,” noted Cesere. “With Brand New Power, our customers have unprecedented apparel fulfillment at their fingertips.”
The Brand New Power program offers:
*“No inventory” solutions
*Virtual sample and web store technology
*Quick-turn, seamless account management
*No minimum, freight-inclusive embroidery
Hartwell’s complete brand assortment is available in the 2007 spring catalog and at www.hartwell.com. The new VF Imagewear and Russell Artwear items will be on display at the ASI Show in Philadelphia, May 3-5.
For more information, call (800) 849-5555 or visit www.hartwell.com.
