In an effort to better target and focus on the growing apparel market, Smartblast.com, an e-mail marketing services company, and Apparelspider.com, provider of a complimentary Web-based quoting/sourcing platform to apparel buyers, have announced their strategic partnership and the creation of ApparelBlast—an apparel-specific e-mail broadcast service geared toward companies that purchase apparel, headwear and related services. The first e-mail broadcast is scheduled for Wed., April 18.
“Apparel is clearly the largest segment of the promotional products industry. It is a dynamic and growing product category, and we want to focus on that,” noted Michael Ryan, president of Smartblast.com. “Apparelspider.com’s technology is of tremendous value to suppliers of apparel, headwear, contract printing and embroidery. As the engine behind Apparelblast.com, we can further enhance that value by providing targeted e-mail blasts and faxes.”
Of the agreement, Bill Woodall, president of Apparelspider, said: “We are excited about our partnership with Smartblast.com. E-mail blasts are extremely effective and produce measurable results. We look forward to working with Michael and his team.”
For more information, call (401) 934-3426 or e-mail [email protected].
