CHARITY WALKS AND RUNS
Headwear has been a staple of outdoor charity walks and runs for a while now, though unless you’re working with a nonprofit giant like Susan G. Komen for the Cure, you’re likely not going to have much budget to work with. Thankfully, there is an easy solution to small nonprofit budgets that also happens to serve as an excellent networking and self-promotion tool: signing co-sponsors. Karlicek explained the basics of co-sponsorship, along with an additional twist for improved co-sponsor ROI.
“Contact a local wellness center, rehab center or nonprofit and offer a side location to them for a small fee,” he said, explaining that this fee would be used to offset the hat cost for the nonprofit. To improve the co-sponsor’s advertising results, he suggested offering to affix a hang tag to the cap that would point to the co-sponsor’s website. Once there, end-users could enter a promo code from the tag to have the co-sponsor donate a dollar to the charity. The charity gets additional cash, the co-sponsor gets web traffic, and you impress both parties, setting yourself up for future business.
For more information on working with nonprofits, see our feature article here.
