OUTDOORS/CAMOUFLAGE
Always a solid niche market, cap sales to the hunting, fishing and outdoorsman market are only going to increase now that camouflage is becoming established stylistically in the promotional industry. “Our customers are finding the avid outdoorsman loves a good quality cap,” said Danny Spier, president of Houston-based Kati Sportcap. “Licensed camouflage patterns and synthetic fabrics have been very popular items.”
The pattern’s move to the mainstream may make it worth pitching to markets overlapping or tangential to the outdoorsman demographic as well. “Licensed camouflage has become an everyday apparel item, not just for outdoorsman,” said Spier. “These items come in many patterns and colors, including pink.”
