HPC Global, Hanover, Pa., recently launched Sub Zero Coolers—an exclusive, branded line of flexible coolers.
“Our factory, a custom manufacturer of coolers, back packs and duffle bags, was working with many leading athletic brands at retail, but needed help marketing to the promotional channel,” said Ken Cecco, national sales manager. “They had a great name and reputation and we wanted to explore some new product categories.”
HPC Global has seen early success of the line with inquiries coming from major corporate organizations. “The Sub Zero coolers are hitting a mark on pricing and quality—quite evident, when speaking to recognized, branded companies,” noted Cecco. “These companies understand value and want our coolers on their Web sites and in their catalog programs.”
The coolers are available in six- and 12-pack sizes.
For more information, call (800) 233-4463
or visit www.hpcglobal.com.
