Image Apparel Solutions, Wheeling, Illinois, announced the launch of an online store platform that complies with NCAA name, image and likeness (NIL) regulations. To ensure a streamlined, secure and transparent process, IAS has partnered with Athletic Licensing Company (ALC), experts in NIL compliance and administration.
Since the landmark Supreme Court decision in NCAA v. Alston, universities have struggled with how to offer personalized merchandise while ensuring student athletes are appropriately compensated under NIL regulations.
IAS’s online store option will now ensure the personalized athletic apparel can be sold to an athlete’s fans, family members and supporters, and the student athlete will receive their due royalty.
“We’ve developed a straightforward solution to an extremely difficult problem,” said Tim Kelliher, president of IAS. “Our expertise in branded apparel and merchandising, combined with ALC’s expertise in NIL regulations and disbursements ensures that the athletic programs can offer high quality personalized merchandise to their fans, know that their student athletes are being compensated fairly, and maintain their compliance.”
“ALC is proud to partner with IAS to administer the NIL rights of the athletes they serve,” said ALC president Bobby Bramhall. “IAS’s NIL focus is what this new age in college athletics is all about—offering great products, keeping athletes at the center and providing revenue opportunities that benefit the student athletes alongside the institutions they play for. Thanks to IAS, I will be wearing the names, logos and brands of my favorite college athletes in year two of NIL.”
Source: Image Apparel Solutions
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