IMAGEN Brands, parent company of Crown Products, Mobile, Ala., and Vitronic, Mason, Ohio, announced it has hired Dana Zezzo as vice president of sales. Zezzo was most recently senior vice president of sales and marketing at Jetline, Gaffney, S.C., and also has worked for Pittsburgh-based Pro Towels, Erie, Pennsylvania-based CPS/Keystone and Trevose, Pennsylvania-based alphabroder.
“Dana is a great fit for us because of his history, success and commitment to the promotional marketplace,” said Robin Fennell, vice president of marketing and product development for IMAGEN Brands. “His view of customer service is excellent, and he gives the customer a unique and different perspective on the brands he is with.”
Zezzo will oversee the company’s sales directors and regional sales managers and will be tasked with growing the company’s sales. Last month, IMAGEN combined the salesforces of Crown and Vitronic into a single unit of 45 representatives that sells both lines.
For more information on IMAGEN Brands, visit www.ebscoind.com.
