This article is first in a four-part series on social media tips for promotional products businesses. Today, we’re tackling Instagram. Want more social media tips and ideas? Check out the Ultimate Guide to Social Media for Promotional Products Businesses here.
We previously covered Instagram with an in-depth look at how the ever-popular social media channel allows brands to promote their business and stay in front of audiences. Not all kinds of content work on Instagram, but it is a great place to share images, videos and even Instagram Stories where your audience can view anything you share in one spot. Here are a couple of tips for getting the most of the platform.
1. Post captivating images and videos
Instagram is the spot where users go to see visual content, but it also provides a prime chance to share videos with your followers. Unfortunately, since Instagram is all about quick visuals, it can be a challenge to hold people’s attention. The time you put into creating captivating content, both image and caption, will ultimately be the difference between a post users see and engage with and one they just scroll past.
Angela Morris, a promotional product sales consultant for Geiger based in Nashville, Tenn., previously told us that for her, being sincere in your posts is big, and something your audience will notice. “For me, I like to post about products that I personally like and would use, because no message is worth posting if it’s not based in sincerity and authenticity,” she said. “The old saying ‘a picture says a thousand words’ is true and will be felt by your audience as they scroll on by. #BeReal.”
“Post visually engaging content—content that catches the eye,” said Evan Tarakjian, social media and content creator for Spector & Co., the promotional products supplier based in Montreal. “People scroll through their feeds quickly. Make sure your content stands out. How? Tell a story with your content. Instagram offers you the ability to pair video with still images. Mix it up, and don’t be afraid to think outside the box. Make sure the look and feel of your content stays consistent. Use similar colors, and try not to mix styles from post to post. When someone lands on your Instagram page, the grid needs to look polished and consistent.”
If you’re interested in posting videos on Instagram, Tarakjian suggested using subtitles, since most people prefer to keep sound off for social media feeds. “Also, be sure you have linked your Instagram account to your Facebook business page to access the Instagram Insights,” he added. “This will allow you to determine valuable information about your audience and the best times to post.”
2. Use the Instagram Stories and Highlights functions
Instagram Stories don’t have to be meticulously crafted images or videos—they can be brief updates better for “real-time” interaction with users. They’re especially useful during trade shows or events, or even if you want to directly address your audience. Stories disappear after 24 hours, but you can always add them to your Highlights section if you’d like your audience to be able to go back and view them later.
Looking for tips on Twitter, Facebook, LinkedIn and more? Check out the Ultimate Guide to Social Media for Promotional Products Businesses here!
